Karen Jones Consulting

About KJCO

Karen Jones Consulting Inc. (KJCO) employs a team of individuals with expertise and experience across a wide range of industries. From economic development, marketing communications, content development and graphic design, the KJCO team can help you address challenges and harness opportunities for successful, sustainable growth.

Karen Jones, BBA, Ec.D

Karen JonesPrincipal705.493.4525[email protected]

As a business consultant with a specialization in economic development, Karen Jones is a seasoned professional with a track record of success when it comes to helping businesses, non-profits, and municipalities with growth. Strategy and creative insight are hallmarks of Karen’s innovative approach, gaining her both national and provincial recognition as a rising business leader.

Karen’s background reflects a diversity of experience, supporting clients in a wide range of different industries with anything from marketing communication solutions, economic development strategies, business planning and growth, investment attraction, to funding and proposal development, social and digital processes, and market research. She is also regularly invited to share her insight and expertise through workshops and training sessions.

Karen has received recognition for her contributions, having been awarded the Northern Ontario Business Top 40 Under 40 for North Bay, a Product Development Redevelopment Initiative Award with the Economic Council of Ontario and the Special Purposes Project Award with the Economic Developers Association of Canada.

Karen holds her designation in economic development (Ec.D) with the Economic Developers Association of Canada, as well as an Economic Development Certificate from the University of Waterloo. Karen received her Bachelor of Business Administration-Marketing from the University of New Brunswick. She is a Business Retention and Expansion Consultant with Business Retention & Expansion International and is a trained facilitator with Ontario Tourism Education Corporation (OTEC).

Areas of Expertise:

  • Economic Development
  • Strategic Planning
  • Business Planning & Development
  • Funding & Proposal Development
  • Marketing Communication
  • Asset Inventories & Community Profiles
  • Business Expansion & Retention (BR+E)
  • Board Governance
  • Leadership & Management
  • Corporate Training/Facilitation

Natasha Penn

Natasha PennDirector of Client Services705.492.3216[email protected]

Natasha Penn is a business development consultant with a focus in economic development. Natasha has experience providing professional business counselling, completing funding applications, developing business plans, completing market research, organizing various events and seminars as well as creating partnerships within the community.

Natasha has her Business Administration Diploma with Honours and Event Planning Certificate. She is currently working on her Certificate in Economic Development through the Economic Developers Association of Canada and University of Waterloo. Natasha also took part in the New Exporter to Borders States Program offered through the Ministry of Economic Development, Trade and Employment, which offered an in depth two-day course of exporting/ importing into the USA. Natasha is an active member within the community as a past Board of Director for the North Bay and District Chamber of Commerce and sits on the Young Professionals Committee and Awards Committee.

Areas of Expertise:

  • Economic Development
  • Strategic Planning
  • Business Planning & Development
  • Funding & Proposal Development
  • Marketing Communication
  • Business Expansion & Retention (BR+E)
  • Leadership & Management
  • Corporate Training/Facilitation

Michelle Gibbons, BA

Michelle GibbonsDirector of Communications & Digital Strategy[email protected]

With a background in communications and fund development, Michelle Gibbons collaborates with clients to help them develop strategic relationships with key target audiences. She has a wide range of experience in helping small start-ups, established business, non-profit organizations, municipalities, and enterprise businesses find the right approach, voice, tone and content to meet goals and objectives.

Whether it’s a compelling funding proposal, eye-catching optimized website content, informative technical report or a dynamic community profile, Michelle’s strategic approach to content development ensures creativity and content work together to inspire audiences to action.

From leading funding campaigns to resounding finishes, to grant writing and funding strategies, Michelle is also an experienced fundraising professional helping non-profits develop the tools and resources needed for continual success.

Michelle received an Honours Bachelor of Arts in Communications and Political Science from York University with a specialization in mass media and digital communications. She has also completed post-graduate courses in fundraising development, grant and proposal writing, copy editing and technical writing.

Areas of Expertise:

  • Marketing Communication
  • Copy Writing and Content Development
  • Business & Report Writing
  • Funding & Proposal Writing
  • Fundraising Campaigns and Gift Giving
  • Ecommerce Content Development
  • Technical Writing
  • Search Engine Optimization
  • Blogging & Social Media
  • Website Content & Landing Pages

Sam Dirksen

Sam DirksenGraphic Designer705.478.9713[email protected]

Sam Dirksen graduated with an Advanced Diploma in the Graphic Design program at Canadore College in North Bay, Ontario. Sam has a background working with non-profit organizations and within the economic development sector. She has a passion for branding, collateral design and info-graphic design. Sam has perfected her skills as a designer to bring a fully encompassing experience to her clients. Sam’s work has been recognized by the Association of Registered Graphic Designers and the Economic Developers Council of Ontario.

Areas of Expertise:

  • Graphic & Info-Graphic Design 
  • Creative Strategy 
  • Branding 
  • Marketing Collateral Development
  • Event Coordination 
  • Print and Production