Karen Jones Consulting

Case Studies

Off The Beaten Track (OTBT): Business Planning

OTBT offers high quality and enjoyable tour packages to travellers that showcases the natural beauty and culture of the area in a way that is authentic, affordable and unique.


To develop a business plan required to obtain industry licensing and guide business operations throughout the start-up phase. OTBT also required marketing assistance to launch the business within it’s second location based in Victoria, B.C.


KJCO developed a comprehensive business plan that identified industry trends, target audiences, communication strategies and an overview of business operations. KJCO also created a logo, rack card and business card to assist the business with communication tactics identified within the business plan.