Karen Jones Consulting

Case Studies

NOKA Flight: Brand Logo Design & Marketing Messaging

Located in North Bay, Ontario, NOKA Flight is an accredited flight training centre dedicated to helping individuals making their dream of flying a reality.Located in North Bay, Ontario, NOKA Flight is an accredited flight training centre dedicated to helping individuals making their dream of flying a reality.

Challenge

To digitize a pre-designed logo, however, an initial consultation led to an engaged discussion and identification of the organization’s need for a branding and marketing plan to ensure the brand not only resonated with target audiences but also incorporated aspects of the owner’s heritage that would play a key roll in defining the company’s values and culture.

Solution

Working closely with NOKA , KJCO adapted the existing logo design to effectively communicate key messaging to target audiences without compromising the initial vision. A marketing campaign was developed that created key messaging, tag lines and headlines that resonated with the organization’s two different audiences. Marketing collateral was designed and created to consistently reflect the look and feel of the new brand.