Karen Jones Consulting

Case Studies

EuroClaire: Business Planning, Marketing Strategy & Branding

With a high-level focus customer service, EuroClaire offers quality cosmetic products to salons and spas across Canada. The company is the exclusive Canadian distributor for Rémy Laure Skincare products.

Challenge

EuroClaire required a business plan and marketing strategy to assist with acquisition of the existing Rémy Laure Canadian distributorship. Following the acquisition, branding and marketing collateral was required for the new company.

Solution

KJCO developed a comprehensive business plan and marketing strategy to assist with the purchase of the business. KJCO then developed an identity and brand persona for the company that drove the creation of a new logo and development of business stationery (business cards, letterhead, envelopes) and marketing colleterial materials (product brochures, posters, roll up banners) to raise awareness and increase market share.