Karen Jones Consulting

Case Studies

Dolf & Anzie Witlox: Branding & Strategic Planning

Realtors in the Muskoka with over 25 years of experience, Dolf and Anzie Witlox are focused on building lasting relationships, cultivating trust, and providing value and results to ensure clients have a smooth and pleasant experience when buying or selling your property.


To develop a new brand and an action-focused strategy to serve as a road map in guiding Dolf and Anzie through the long-term future of their brand. The goal of the new direction for the brand was to increase awareness and market share.


KJCO in partnership with Client First Web Design & Graphics undertook a situational analysis, created a new brand with marketing materials and developed a brand strategy identifying target audiences, communication objectives, marketing tactics, vision, personality, value proposition, brand positioning and brand promise.