Karen Jones Consulting

Case Studies

Creativity Matters: Business Planning & Branding

Creativity Matters brings people together to help them discover the transformative power of expression through art and the benefits that creativity, having fun and building communities can bring. Creativity Matters offers art education, professional development, workshops, fundraising and other events for adults and children, groups, and educators.


To develop a business plan to access funding and to guide business operations throughout the start-up phase. Creativity Matters also required brand development and marketing assistance to launch the business within the identified target markets.


KJCO developed a comprehensive business plan that identified industry trends, target audiences, communication strategies, funding requirements and an overview of business operations. KJCO created a logo, rack card, promotional flyer and business card to assist the business with communication tactics identified within the business plan.